1.1 Saizi yemusika: peturu seyakanyanya magetsi sosi, lawn mower sechikamu chikuru
Kunze magetsi emidziyo (OPE) midziyo inonyanya kushandiswa kugadzira lawn, gadheni kana kugadzirisa chivanze.Outdoor magetsi emidziyo (OPE) imhando yesimba rekushandisa, rinonyanya kushandiswa patsangadzi, gadheni kana kugadzirisa chivanze.Kana yakakamurwa zvichienderana nenzvimbo yemagetsi, inogona kukamurwa kuita mafuta emagetsi, tambo (yekunze magetsi ekupa) uye isina cord (lithium bhatiri) midziyo;Kana yakakamurwa zvichienderana nerudzi rwemidziyo, inogona kukamurwa kuita handheld, stepper, kutasva uye nehungwaru, inobatwa ruoko kunyanya inosanganisira maomesa ebvudzi, michina yekuchekerera, mabhidhiri e lawn, macheni saw, high-pressure washers, nezvimwewo, nhanho-pamusoro inonyanya kusanganisira vanocheka lawn, vanotsvaira chando, mizinga yelawn, nezvimwewo, mhando dzekutasva dzinonyanya kusanganisira mahombe ekucheka uswa, mota dzevarimi, nezvimwewo, mhando dzakangwara dzinonyanya kuchekera uswa marobhoti.
Kugadziriswa kwekunze kuri kudiwa zvakanyanya, uye musika weOPE unoramba uchikura.Nekuwedzera kwenzvimbo yakavanzika uye yeruzhinji girinhi, kutarisisa kwevanhu kune lawn uye kugadzirisa gadheni kwakadzika, uye kukurumidza kusimudzira kwesimba idzva remagetsi magadheni zvigadzirwa, OPE City Field fastDevelop.Sekureva kwaFrost & Sullivan, musika wepasi rose OPE saizi yaive madhora mabhiriyoni makumi maviri nemashanu muna 25.1 uye inotarisirwa kusvika pamadhora mazana matatu nemakumi matatu nemazana mana emadhora muna 2025, iine CAGR ye5.24% kubva 2020 kusvika 2025.
Sekureva kwesimba remagetsi, midziyo ine peturu ndiyo inonyanya kukosha, uye isina tambo inogadzirwa nekukurumidza.Muna 2020, saizi yemusika weinjini yepeturu / tambo / isina tambo / zvikamu & zvigadzirwa zvemidziyo yaive 166/11/36/3.8 bhiriyoni emadhora ekuAmerica, achiverengera 66%/4%/14%/15% yemugove wese wemusika, zvichiteerana. , uye saizi yemusika ichakura kusvika 212/13/56/4.3 mabhiriyoni emadhora ekuAmerica muna 2025, ine CAGR ye5.01%/3.40%/9.24%/2.50%, zvichiteerana.
Nemhando yemidziyo, ma lawn mowers anotora nzvimbo huru yemusika.Sekureva kwaStatista, musika wepasi rose wekucheka huswa waikosheswa pamadhora mazana matatu nemakumi matatu emadhora muna 2020 uye unotarisirwa kusvika pamadhora mazana matatu nemakumi matatu nemazana mashanu emadhora panosvika 2025, iine CAGR ye5.6%.Sekureva kwaTechnavio, Tsvagiridzo uye Marike uye Grand View Tsvagiridzo, musika wepasi rose saizi yelawn punches/chainsaws/hair dryers/ washers yaisvika $13/40/15/$1.9 bhiriyoni muna 2020, uye inotarisirwa kusvika madhora gumi nematanhatu/50/18/ 2.3 bhiriyoni muna 2024, iine maCAGR e5.3%/5.7%/4.7%/4.9%, zvichiteerana (nekuda kwezvakasiyana data masosi, saka zvichienzaniswa neOPE pamusoro Pane misiyano muhukuru hwemusika weindasitiri).Zvinoenderana neprospectus yeDaye shares, chikamu chinodiwa chevacheki ve lawn / nyanzvi yenhandare yekutamba / mabhurashi / cheni masaha muindasitiri yepasi rose yemichina yebindu muna 2018 yaive 24%/13%/9%/11%;Muna 2018, kutengesa lawn mower kwakaverengera 40.6% yezvese kutengesa kwebindu midziyo mumusika weEuropean uye 33.9% mumusika weNorth America, uye inotarisirwa kukura kusvika 4 1.8% mumusika weEuropean uye 34.6% muNorth America. musika muna 2023.
1.2 Indasitiri cheni: Iyo indasitiri cheni iri kuramba ichikura, uye vatambi vepakati vane nhaka yakadzika.
Iyo yekunze indasitiri yemidziyo yemagetsi cheni inosanganisira vatengesi vezvikamu zvepamusoro, yepakati maturusi ekugadzira / OEM uye varidzi vemhando, uye zvitoro zvikuru zvekuvaka zvekuvaka.Kukwidza kunosanganisira mabhatiri e-lithium, motors, controllers, magetsi emagetsi, hardware, plastiki particles uye mamwe maindasitiri, ayo akakosha zvikamu zvemotor, mabhatiri, magetsi ekudzora uye kuchera chucks zvese zviri kuita mukugadzira uye kugadzirisa bhizinesi nenyanzvi vatengesi.Iyo yepakati inogadzirwa uye inogadzirwa nemagetsi ekunze emagetsi, ese OEM (kunyanya akaiswa mumabhandi matatu eJiangsu neZhejiang kuChina), uye mhando huru dzemabhizinesi eOPE, ayo anogona kupatsanurwa kuva epamusoro-magumo uye misa zvichienderana nerudzi. positioning Zvikamu zviviri.Vanodzika chiteshi vanopa vanonyanya vatengesi vemagetsi ekunze, vanogovera, e-commerce, kusanganisira zvitoro zvikuru zvekuvaka uye e-commerce mapuratifomu.Zvigadzirwa zvinozotengeswa kune vatengi vekumba uye nyanzvi dzekurima gadheni repamba, magadheni eruzhinji uye lawn yehunyanzvi.Pakati pazvo, kurima gadheni repamba kunonyanya kugarwa magadheni ekugara munyika dzakasimukira uye matunhu akaita seEurope neUnited States, magadheni eruzhinji anonyanya kugadheni emagadheni, nzvimbo dzezvivakwa, nzvimbo dzezororo nenzvimbo dzekutandarira, nezvimwewo, uye patsangadzi yehunyanzvi inonyanya kuve makosi egorofu, nhandare dzenhabvu nezvimwe.
Vatambi vepasi rese mumusika wekunze wemidziyo yemagetsi vanosanganisira Husqvarna, John Deer, Stanley Black & D ecker, BOSCH, Toro, Makita, STIHL, nezvimwewo, uye vatambi vepamba vanonyanya kusanganisira hunyanzvi uye tekinoroji maindasitiri (TTI), CHERVO Holdings, Glibo, Baoshide. , Daye Shares, SUMEC uye zvichingodaro.Vazhinji vevatori vechikamu vepasi rese vane makore anopfuura zana enhoroondo, vakabatikana zvakanyanya mumunda wezvishandiso zvemagetsi kana michina yekurima, uye vane akasiyana mabhizinesi marongero, kupfuura pakati-kusvika-kupera 20th century, vakatanga kuendesa kunze magetsi emagetsi. ;Vatori vechikamu vemudzimba vainyanya kushandisa ODM/OEM modhi mukutanga, vobva vashinga kugadzira mabhureki avo uye vakagadzira michina yemagetsi ekunze mukutanga kwezana ramakore rechi21.
1.3 Nhoroondo yekuvandudza: Shanduko yesimba sosi, kufamba uye maitiro ekushanda kunofambisa shanduko yeindasitiri
Vacheki vehuswa ndivo vanoita chikamu chikuru chemusika weOPE, uye isu tinogona kudzidza kubva munhoroondo yevacheki veuswa kusimudzira kweindasitiri yeOPE.Kubva 1830, apo injinjini Edwin Budding, injiniya muGloucestershire, England, akanyorera patent yekutanga yemuchina wokucheka uswa, kugadzirwa kwevacheki veuswa kwakada kupfuura nematanho matatu: nguva yekuchekwa kwevanhu (1830-1880s), nguva. yesimba (1890s-1950s) uye nguva yehungwaru (1960s kusvika ikozvino).
Nguva yekucheka uswa hwevanhu (1830-1880s): Yekutanga meshi yelawn yakagadzirwa, uye simba rainyanya kuve remunhu / remhuka.Kubva muzana ramakore rechi 16, kuvakwa kwelanhi rakati sandara kwave kutorwa sechiratidzo chechimiro chevaridzi veminda vechiRungu;Asi kutozosvikira pakutanga kwezana ramakore rechi 19, vanhu vaishandisa majeko kana kuti zvipfuwo zvinofura kuti vagadzirise uswa.Muna 1830, mainjiniya wechiRungu Edwin Budding, achifemerwa nemuchina wekucheka machira, akagadzira muchina wekucheka uswa wekutanga pasi rose ndokuupa patent mugore rimwe chete;Pakutanga Budding yaida kushandisa muchina uyu munzvimbo dzakakura nenhandare dzemitambo, uye mutengi wayo wekutanga kutenga mucheki welawn weGreat Lawn yaive London Zoo.
Nguva yekutumira: Mar-13-2023